Description examples dating

25-May-2019 05:53

Write about them and how they can benefit from your resources, experience, and approach.

Throughout the process of writing this proposal, keep reminding yourself, “It’s not about me.” “Sell the Benefit” is a pretty simple concept.

Your words need to tell the reader how the choice you are advocating will benefit them.

The reader needs to gain a clear understanding of what he or she would gain from making the choices you promote.

Often, proposal writers fall into the trap of talking about how great their firm is and forgetting to identify how it impacts or intersects with the reader.

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On the other hand, some proposal managers keep it too brief.It is our belief that partners give partners a competitive edge.Our clients depend on us to bring an outsider’s perspective and analytical ability to help them plan, phase, and reach their goals.Can you see the difference between these two paragraphs?Can you see how one speaks to you and the other speaks at you. It just does not “sell the benefit.” Therefore, it is not persuasive.

On the other hand, some proposal managers keep it too brief.

It is our belief that partners give partners a competitive edge.

Our clients depend on us to bring an outsider’s perspective and analytical ability to help them plan, phase, and reach their goals.

Can you see the difference between these two paragraphs?

Can you see how one speaks to you and the other speaks at you. It just does not “sell the benefit.” Therefore, it is not persuasive.

Whether it’s a business, project, or a different type of proposal, the goal is the same: to convince the reader to make the choice you propose. Keep in mind that all communication, including writing, is persuasion.