Percentage of relationships from online dating

17-Sep-2019 11:13

"We conducted research [internally] that found that there was an increased time spent in evaluating potential profiles that were in monochrome," says Meredith Davis, head of communications for The League.

"We found that not only did users spend more time evaluating each profile, but that [users] were nice and gave people more of a shot when shown the monochrome profiles." Davis didn't provide information on how many profiles were tested or why black-and-white photos, specifically, led to greater engagement, but she says the research showed that interaction with profiles went up "across the board, regardless of the profile user's hair color, skin tone, body shape, etc." But it's hard to tell at this point how effective these measures really are across the board.

For instance, the way Ok Cupid calculates compatibility between users is by having them answer Match Questions and then rate those questions by how important they are to them.These changes point to an understanding on the part of app developers about how harassment affects some of its users, particularly those who are plus-size.Unfortunately, small tweaks to interfaces can only do so much if all users don't play by apps' often easy-to-break rules.This may sound like pure optics, but apparently it's working: "Since we launched the pledge, we've seen decreases in harassment, both from reports and our machine-learning technology that detects harassing language," says Melissa Hobley, the chief marketing officer of Ok Cupid."We know that women in particular are really frustrated at how dating apps are set up to be incredibly focused on appearance.

For instance, the way Ok Cupid calculates compatibility between users is by having them answer Match Questions and then rate those questions by how important they are to them.These changes point to an understanding on the part of app developers about how harassment affects some of its users, particularly those who are plus-size.Unfortunately, small tweaks to interfaces can only do so much if all users don't play by apps' often easy-to-break rules.This may sound like pure optics, but apparently it's working: "Since we launched the pledge, we've seen decreases in harassment, both from reports and our machine-learning technology that detects harassing language," says Melissa Hobley, the chief marketing officer of Ok Cupid."We know that women in particular are really frustrated at how dating apps are set up to be incredibly focused on appearance."There's a very limited representation of bodies when it comes to media in general, especially when it comes to women" she says.