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Incidentally, the year prior in 1981, the Field brothers sought a prospective buyer for WFLD in the event that the company would be put up for sale.While WFLD was the leading independent station in Chicago at the time, most of the companies that were interested in buying WFLD were only willing to pay about half the amount that Field wanted for the station (at least 0 million, compared to the approximately million that the most expensive UHF stations went for).The show was revived on WCIU-TV (channel 26) when it became an English-language independent station in December 1994, and has aired there locally ever since, and began to be broadcast nationally on Me TV in April 2011.Field Enterprises sold controlling interest in WFLD to Kaiser Broadcasting in May 1972.To counterprogram against its more established VHF rivals, channel 32 offered older cartoons, older off-network sitcoms, documentaries, drama series, westerns and live sporting events; although, it easily trailed its biggest competitor, WGN-TV (channel 9, formerly a CW affiliate, now again as an independent station), in the ratings among Chicago's independent stations. Beginning in 1978, WFLD signed on daily before a.m.In 1975, WFLD acquired the local syndication rights to The Brady Bunch and The Partridge Family; two years later in 1977, the station won the rights to a stronger slate of cartoons such as Woody Woodpecker and Tom and Jerry.

In 1982, Field Enterprises began a gradual sale of its five television stations on an individual basis—a process which continued into the following year—due to disagreements between brothers Marshall Field V and Frederick "Ted" Field on how to operate the company, which strained their working relationship.

Channel 32 strengthened its syndicated programming slate in 1979, when it acquired the local syndication rights to M*A*S*H, All in the Family, Happy Days and What's Happening!! The station also acquired the rights to I Love Lucy that year, and later added Battlestar Galactica, Buck Rogers in the 25th Century, The Six Million Dollar Man, Wonder Woman and Star Trek in 1982.

WFLD began to beat WGN-TV in ratings as a result of its stronger programming acquisitions, and the two stations continued to go head-to-head throughout the 1980s.

As a condition, Metromedia was forced by the FCC to divest radio station WMET (95.5 FM, now WEBG), which it sold to Doubleday Broadcasting.

WFLD's programming slate changed slightly, but the station's on-air graphics and branding were abruptly changed to reflect the new ownership, with the station adopting "Metromedia 32" as its on-air brand (using a similar branding scheme that was used at new sister station WNEW).

In 1982, Field Enterprises began a gradual sale of its five television stations on an individual basis—a process which continued into the following year—due to disagreements between brothers Marshall Field V and Frederick "Ted" Field on how to operate the company, which strained their working relationship.

Channel 32 strengthened its syndicated programming slate in 1979, when it acquired the local syndication rights to M*A*S*H, All in the Family, Happy Days and What's Happening!! The station also acquired the rights to I Love Lucy that year, and later added Battlestar Galactica, Buck Rogers in the 25th Century, The Six Million Dollar Man, Wonder Woman and Star Trek in 1982.

WFLD began to beat WGN-TV in ratings as a result of its stronger programming acquisitions, and the two stations continued to go head-to-head throughout the 1980s.

As a condition, Metromedia was forced by the FCC to divest radio station WMET (95.5 FM, now WEBG), which it sold to Doubleday Broadcasting.

WFLD's programming slate changed slightly, but the station's on-air graphics and branding were abruptly changed to reflect the new ownership, with the station adopting "Metromedia 32" as its on-air brand (using a similar branding scheme that was used at new sister station WNEW).

At the time, the Field interests were concerned about running afoul of the Federal Communications Commission (FCC)'s recent scrutiny of commonly owned multiple media outlets within the same market.